The Toy Insider’s List of The Best Toys in 2023

Every year, the holiday season brings excitement as we search for the perfect toys to make kids happy. The Toy Insider, a trusted source for toy recommendations, is here to help you find the best toys, games, and gifts in 2023. They’ve got three special lists: the Hot 20, STEM 10, and the 12 Under $20, so you can pick the right toys for the kids in your life.

The Hot 20: Top Picks for Kids

0-2 Years

• CoComelon Peek-a-Boo JJ (Jazwares): A fun toy for little ones.
• Fisher-Price Laugh & Learn Mix & Learn DJ Table (Mattel): A musical learning adventure.
• Sesame Street Elmo Slide (Just Play): Sliding with Elmo is so much fun!
• Touch & Learn Wooden Activity Cube (LeapFrog): Learning through play.

3-4 Years

• Ami Amis Party Pal (JAKKS Pacific): Cute party animals for new friends.
• Barbie Dreamhouse Playset (Mattel): Barbie’s dream home for imaginative play.
• Bluey Hammerbarn Shopping Playset (Moose Toys): Go shopping with Bluey!
• Disney Mickey and Friends Starter Set (Tonies): A magical Disney adventure.
• Marvel Spidey and His Amazing Friends Web-Spinners Playset (Hasbro): Swing into action with Spidey.
• Switch & Go 3-in-1 Rescue Rex (LeapFrog): Transforming fun for little adventurers.

5-7 Years

• Beast Lab (Moose Toys): Unleash your inner scientist with Beast Lab.
• Bitzee (Spin Master): A game of strategy and skill.
• Furby (Hasbro): The lovable Furby is back for more fun.
• L.O.L. Surprise! Magic Flyers (MGA Entertainment): Get ready for surprises and magic.
• LEGO Disney 100 Years of Disney Animated Icons (LEGO): Celebrate Disney’s animation legacy.
• Teenage Mutant Ninja Turtles Mutant Mayhem Pizza Fire Van (Playmates Toys): Pizza-loving heroes on a mission.

8+ Years

• MINTiD Dog-E (WowWee): Meet your new robotic best friend.
• Pokémon Scarlet & Violet 151 Elite Trainer Box (The Pokémon Company): For Pokémon fans of all ages.
• Super Mario Bros. Wonder (Nintendo): Explore the world of Super Mario with Wonder.
• Tamagotchi Uni (Bandai Namco Toys & Collectibles America): The iconic digital pet is back!
• The STEM 10: Toys that Help You Learn
• Hydraulic Boxing Bots (Thames & Kosmos): Learn about hydraulics with cool robots.
• K’NEX Marble Coaster Run (Basic Fun!): Build and race your marble coasters.
• KAI: The Artificial Intelligence Robot (Thames & Kosmos): Discover AI with KAI.
• Magic Adventures Telescope (Leapfrog): Explore the stars with a telescope.
• Magna-Tiles Downhill Duo 40-piece Set (Magna-Tiles): Create amazing things with magnetic tiles.
• PYXEL A Coder’s Best Friend (Educational Insights): Perfect for learning how to code.
• Smithsonian Planetarium Projector (NSI International): Project stars and planets at home.
• Snap FM Radio (Snap Circuits): Learn about electronics while building an FM radio.
• Space Rover Deluxe Coding Activity Set (Learning Resources): Learn coding through space adventures.
• VR Oceans, Animals & Dinosaurs Gift Sets (Abacus Brands): Dive into virtual reality adventures.

The 12 Under $20: Affordable Fun

• Air Hogs Zero Gravity Sprint (Spin Master): Cool toy that defies gravity.
• BumBumz (Jazwares): Collectible BumBumz figures.
• Crayola Wixels Activity Sets (Crayola): Get creative with Crayola Wixels.
• Disney Princess Core Fashion Dolls Assortment (Mattel): Play with your favorite princesses.
• Fingerlings (WowWee): Interactive finger pets for endless fun.
• GooGames (Sky Castle): Explore a gooey world of adventure.
• LEGO Classic Creative Neon Fun (The LEGO Group): Build and create with LEGO.
• MGA’s Miniverse Make it Mini Lifestyle (MGA Entertainment): Discover miniature worlds.
• Mr. Bendy (Fat Brain Toy Co.): Twist and bend for creative fun.
• Sketch Pals Forest Friends (Boogie Board): Draw and erase with forest friends.
• Style Bae (Just Play): Explore fashion and style with Style Bae.
• YuMe Disney 100 Surprise Capsules (YuMe): Disney surprises in every capsule.

Make Your Shopping Magic

To make your holiday shopping even easier, The Toy Insider has a magical Perfect Present Wizard on their website. It asks a few questions about the child’s age, interests, and your budget, and then it recommends the perfect toys.

Even though toy prices are going up this year, The Toy Insider has found lots of toys that won’t break the bank. More than 70% of their recommended toys are under $50, with 125 of them under $25. They’ve got toys for all interests, from foodie fun to beloved characters like Bluey, CoComelon, and Disney.

So, whether you’re shopping for a little scientist, a creative builder, or a fashionista, The Toy Insider has you covered. You can easily search for toys by age on their website and compare prices at different stores.

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