If you’ve been following me for a while, then you probably know how much I look forward to attending Sweet Suite every summer. It’s one of those events that always leaves me inspired, excited, and with a camera roll full of photos of amazing new toys.
This year was no different!
Hosted by The Toy Insider, Sweet Suite brings together toy companies, media, bloggers, influencers, and content creators for an evening filled with hands-on experiences, exclusive previews, and plenty of opportunities to discover what’s coming to store shelves later this year. It’s one of the best places to get an early look at the toy brands at Sweet Suite before families begin shopping for birthdays and the holiday season.
One of my favorite parts of attending isn’t just seeing the newest toys—it’s meeting the incredible people behind the brands, learning their stories, and getting a first look at products I know many of you will love. If you’re wondering which toy brands at Sweet Suite stood out the most to me, here are a few favorites from this year’s event.
Why I Love Attending Sweet Suite Every Year
Sweet Suite is so much more than a toy showcase.
It’s an interactive event where you can actually play with the newest products, chat with brand representatives, meet fellow creators, and experience upcoming toy launches before they officially arrive in stores.
As someone who loves sharing family-friendly finds, this event helps me discover products I can later review, unbox, and recommend here on the blog and across my social channels.
It’s also one of my favorite networking events of the year. I always enjoy reconnecting with brands I’ve worked with before while introducing myself to new companies that are creating fun and innovative toys.
Toy Brands at Sweet Suite That Really Stood Out
Choosing favorites wasn’t easy because there were so many incredible booths, but these are some of the toy brands at Sweet Suite that I couldn’t stop talking about after the event.
ButterLuvs
One of the first booths that caught my attention was ButterLuvs.
I couldn’t resist stopping for a photo in their adorable ball pit surrounded by oversized plush animals. The entire display felt warm, inviting, and full of personality.
The plush toys are incredibly soft and designed to bring comfort while encouraging imaginative play. After seeing them in person, I can definitely see why they’re creating so much excitement.
NeeDoh
If you’ve been around here for a while, you already know how much I enjoy sensory toys.
NeeDoh continues to surprise me with creative new squishy products that are fun for kids and adults alike. Their newest releases were just as satisfying to squeeze as I expected, and I have a feeling they’ll once again be some of this year’s most popular sensory toys.
go•glo Minis
One of the brands that really caught my eye was Go Glo. At first glance, I thought they were adorable mini collectibles, but they’re actually miniature skincare and cosmetic-inspired products designed just for kids.
The collection includes fun-sized lip glosses, lip tints, cheek pops, and other beauty-inspired accessories that encourage imaginative play and self-expression. Their bright colors and tiny size make them especially fun for kids who enjoy collecting mini products.
I also loved how portable everything was—they’re the kind of little surprises that fit easily into a backpack or purse for on-the-go fun. I have a feeling Go Glo will be a favorite among kids who love all things mini.
Jelly Bands
As soon as I saw Jelly Bands, I knew creative kids would love it.
The bracelet-making kit lets kids create colorful bracelets while personalizing them with letters and decorative beads. I always enjoy toys that encourage creativity instead of screen time, and this one immediately caught my attention.
Clickeez
Collectibles continue to be one of the biggest trends in the toy world, and Clickeez adds another fun surprise.
Each package includes adorable mystery characters, making every unboxing exciting. With so many characters to collect, it’s easy to see why kids will want to keep searching for their favorites.
SQZY
SQZY definitely stood out thanks to its unique designs.
This light-up sensory toy combines squishing, glowing, and fidget fun all in one product. It’s another great example of how sensory toys continue evolving with creative new features.
Chameleon Colors Fun-Sized Color Ball
This colorful product instantly made me think about outdoor parties and summer celebrations.
Its bright colors and playful concept make it one of those products that immediately grabs your attention from across the room.
The Big Squij
One booth that definitely made me smile was The Big Squij. Their jumbo squishy collectibles were impossible to miss, and of course, I had to stop and give them a squeeze! I especially loved the adorable pig design, but there were so many fun characters with quirky personalities. If your family enjoys sensory toys, this is definitely one to keep an eye on this holiday season.
One Thing I Love About Toy Brands at Sweet Suite
One thing I’ve noticed over the years is that the toy brands at Sweet Suite continue finding new ways to encourage creativity, sensory play, collecting, and imaginative fun.
Walking through the event, I noticed several trends that I think families will see everywhere this holiday season:
- Sensory toys continue to grow in popularity.
- Collectible mini figures are bigger than ever.
- Plush toys are becoming softer and even more interactive.
- DIY craft kits continue making a comeback.
- Keychains and mini collectibles remain a favorite for kids and tweens.
It’s always exciting to see how brands continue bringing fresh ideas to families every year.
More Than Toys—It’s About the Connections
While the toys are definitely the biggest attraction, one of my favorite parts of Sweet Suite is the opportunity to connect with so many amazing people.
I had the chance to reconnect with brands I’ve worked with in the past, introduce myself to new companies, and meet fellow bloggers and content creators who share the same passion for discovering products that families will enjoy.
Those conversations are just as valuable as the toys themselves because they often turn into future collaborations, reviews, giveaways, and fun content I get to share with all of you.
I’ll Definitely Be Back Next Year
Every year I leave Sweet Suite feeling inspired, and this year was no exception.
From discovering exciting new releases to meeting wonderful people throughout the toy industry, it was such a fun experience from beginning to end.
If these are any indication of what’s coming this holiday season, families have a lot to look forward to.
I’ll be sharing even more of these toy brands at Sweet Suite over the next few weeks through unboxings, hands-on reviews, and first impressions, so stay tuned because there are still plenty of exciting toys I can’t wait to show you!
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