As my blogiversary is approaching, I can’t help but stop and reminisce about how this little space started 5 years ago.
For me, this was a way to stay connected to the outside world after becoming a SAHM after leaving my full-time job of 11 years. It was hard to make that change but, it would have been even harder not to do it (looking at our circumstances at the time).
I didn’t know much about social media or influencers’ approach to the market (again, I started to write as a way to stay connected to the outside world). As the blog keeps growing and the emails started to pile up; my view of the online community started to widen and the thought of making this my new job looked more like a possibility.
Find Your Tribe Online
In order to keep growing a community that resonates with my brand, I had to make sure I’m sharing with the right people. A big part of finding my tribe is knowing the points and struggles the ideal reader is facing and having a clear understanding of their interests.
As a blogger learning about market research is inevitable to find your tribe. We have to remember that trends in industries are constantly changing. From one season to the next it is important to research, connect, and keep up with your tribe.
Let’s say Facebook, I believe Facebook is the easiest platform to start finding your tribe, mainly because there are many Facebook groups for practically every interest and niche. Joining the right group can give you the perfect opportunity to great market research attempts.
But, Just joining a group is not enough. The key here for the perfect tribe is all about actually engaging. Being an active member is what will make it feel like a community to you. Your tribe will accept you for who you are. They will get to be your support system, your cheering squad.
Being a blogger is definitely now easy. Yes, it comes with its perks (something that we can’t deny) working from anywhere, getting to meet brands, and learning about products before they hit the market is something great. But, it’s also hard work. the long hours, sometimes working 7 days straight, and the not minimum wage salary. It’s is all at the brands and PR companies’ discretion. This is something that many influencers are willing to put up with in order to keep the brands relevant to their audience. Although, some PR companies and brands themselves still don’t see this as a real job, for us it’s.